Writer Expert

For different angles + audiences:

1. Direct + honest: "We're raising our prices on 1 August. Here's why, and what existing customers get."

2. Lead with the customer benefit: "We're raising prices — and grandfathering every existing customer for 18 months."

3. Specific-numbers-led: "After three years of $19, our Pro plan is going to $29."

4. Contrarian: "Why we're raising prices in a recession."

5. Curiosity-led: "The five-line internal email that became this pricing change."

6. Story-led: "Our biggest customer asked us to raise prices. Here's how we did it."

7. Reassurance-led, for nervous existing customers: "Pricing is going up. Yours isn't."

8. The strong, unhedged version: "Our prices haven't moved since 2023. They're moving now."

9. Sub-segmented: "We're moving Pro to $29. Free stays free. Unlimited gets cheaper."

10. The version that doesn't lead with prices at all: "What three years of customers taught us about our pricing."

Which works for which audience:

• For existing paying customers (who'll read the email anyway): #2 or #7 — lead with reassurance.
• For prospects on your pricing page: #3 — they want the number, give it to them first.
• For your blog post explaining the change: #6 or #10 — story-led pulls casual readers in.
• For your tweet: #5 — curiosity wins on social.
• For Hacker News: #8 — direct, unhedged, no apology.